52
needle files
Worth a lookShows low returns (0.6%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good717.69avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.69–£26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 69K searches