60
nano tape
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£217K£217K/yr · 290K searches
Price range
Okay£2.49–£22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,231.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Signals No Dominant Brand