51
nails for wood
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.45–$8.33) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,061.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 93K searches
Price range
Bad£2.45–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100