52
nail puller
Worth a lookShows low returns (0.8%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.66avg listing price — sweet spot $15–$100
Price range
Good£4.83–£39.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,731.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 92K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch