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nail gun nails
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.63–£26.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,736.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 91K searches
Brand share
Bad97%top-5 brand share — brand-locked demand