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multi tool blade
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 715K searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Price range
Good£5.04–£26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,694.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand