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modelling tools
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good711.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.54–£30.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 222K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch