56
mitre box
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£3.79–£46.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,282.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Market size
Okay£240K£240K/yr · 244K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch