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mira shower head and hose set
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.79avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£5.04–£31.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,927.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£229K£229K/yr · 129K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand