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meter box key
Skip itPrices mostly outside the sweet spot ($2.13–$3.69) — this niche doesn't clear our bar today.
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great401.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£154K£154K/yr · 216K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.77avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£2.13–£3.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier