49
metal file
Skip itPrices mostly outside the sweet spot ($3.53–$17.28) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good751.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 110K searches
Avg price
Bad£8.45avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.53–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand