35
mechanic
Skip itPrices mostly outside the sweet spot ($6.01–$13.50) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,580.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 65K searches
Price range
Bad£6.01–£13.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier