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mdf primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Review moat
Bad7,637.23avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.83–£18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 73K searches
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand