39
mastic
Skip itPrices mostly outside the sweet spot ($2.57–$10.65) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,721.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 56K searches
Price range
Bad£2.57–£10.65cheapest to priciest tracked listing — scored on the share inside $15–$100