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masking paper
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great145.6avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Avg price
Okay£11.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.22–£19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£53K£53K/yr · 38K searches
Signals No Dominant Brand