49
mapp gas
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£21.30avg listing price — sweet spot $15–$100
Price range
Great£10.59–£88.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great437.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£155K£155K/yr · 82K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch