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makita heat gun
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£45.80avg listing price — sweet spot $15–$100
Price range
Incredible£24.26–£97.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great225avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 15K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap