48
m3
Skip itPrices mostly outside the sweet spot ($1.89–$9.06) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great428.71avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 125K searches
Price range
Bad£1.89–£9.06cheapest to priciest tracked listing — scored on the share inside $15–$100