46
lump hammer
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,056.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.49–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay£151K£151K/yr · 125K searches
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality