51
long tape measure
Worth a lookShows low returns (0.5%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Good£4.19–£34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,557.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 30K searches