36
log carrier
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great498.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.03avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£6.69–£25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£17K£17K/yr · 21K searches
Growth
Bad-71.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier