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log burner fan
Skip itSoft demand (-81.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.70avg listing price — sweet spot $15–$100
Price range
Great£12.00–£26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good£429K£429K/yr · 628K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,082.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-81.7%90-day search growth — must beat 0% to launch