40
loft legs
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible79.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.33avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good£14.31–£134.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 96K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Signals High Price