50
loft ladder
Worth a lookShows low returns (0.1%), but soft demand (-31.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great445.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great£97.26avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£447K£447K/yr · 442K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£28.08–£210.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Signals High Price