38
loft hatch
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great174.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.37avg listing price — sweet spot $15–$100
Price range
Good£12.96–£140.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£45K£45K/yr · 91K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.3%90-day search growth — must beat 0% to launch