52
light switch surround
Worth a lookShows low returns (1.2%), but soft demand (-27.2% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good638.98avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£80K£80K/yr · 480K searches
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.60–£16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand