47
lg water filter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£19.42avg listing price — sweet spot $15–$100
Price range
Great£10.26–£41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,615.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 19K searches
Brand share
Bad98%top-5 brand share — brand-locked demand