42
led driver
Skip itPrices mostly outside the sweet spot ($4.15–$15.88) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good577.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Bad£8.28avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 108K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.15–£15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand