36
leather strop
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,363avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.12avg listing price — sweet spot $15–$100
Price range
Okay£5.00–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 55K searches
Brand share
Bad98%top-5 brand share — brand-locked demand