53
large paint brush
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.35–$11.60) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,209avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 76K searches
Avg price
Bad£5.01avg listing price — sweet spot $15–$100
Price range
Bad£2.35–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand