62
kneeling pad
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Review moat
Good740.44avg incumbent reviews — the moat a new listing must climb
Market size
Good£333K£333K/yr · 409K searches
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Avg price
Okay£10.63avg listing price — sweet spot $15–$100
Price range
Okay£3.31–£20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand