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knee pads for work trousers
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.18–£42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.14avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,390.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£83K£83K/yr · 49K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-45.5%90-day search growth — must beat 0% to launch