53
kitchen sink
Worth a lookShows beatable incumbent ratings (4.1★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£82.94avg listing price — sweet spot $15–$100
Review moat
Great487.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good£296K£296K/yr · 775K searches
Price range
Bad£20.60–£380.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price