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kinetico salt blocks
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£38.81avg listing price — sweet spot $15–$100
Price range
Incredible£22.41–£61.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,721.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 17K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand