55
kiln dried sand
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+85.0%90-day search growth — must beat 0% to launch
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good767.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Price range
Okay£5.81–£21.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 140K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Signals Low Review Barrier