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Prices mostly outside the sweet spot ($5.90–$14.41) — this niche doesn't clear our bar today.

Market size 12Growth 34Conversion 99Competition 23Returns 95Price range 0Avg price 30Brand share 39Review moat 75Quality gap 48

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Good502

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.63

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£48K

£48K/yr · 26K searches

Price range

Bad£5.90–£14.41

cheapest to priciest tracked listing — scored on the share inside $15–$100