49
japanese saw
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Review moat
Good634.48avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.84–£38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£140K£140K/yr · 196K searches
Growth
Bad-17.1%90-day search growth — must beat 0% to launch