36
insulation saw
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great431.07avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.06–£18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 42K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch