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Skip itPrices mostly outside the sweet spot ($3.17–$9.72) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good603.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.60avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 101K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.17–£9.72cheapest to priciest tracked listing — scored on the share inside $15–$100