52
hook and eye latch
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.40–$9.26) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good927.26avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 243K searches
Avg price
Bad£4.68avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£9.26cheapest to priciest tracked listing — scored on the share inside $15–$100