59
helping hands
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great£3.75–£60.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,230.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.63avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 91K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand