52
heavy duty stapler
Worth a lookShows searches that convert (12.1% search→purchase), but soft demand (-11.9% this quarter) keeps it on the watch list.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.29–£24.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,417.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.90avg listing price — sweet spot $15–$100
Market size
Okay£135K£135K/yr · 102K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch