51
heat resistant tape
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.87–$15.70) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good540.27avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 87K searches
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£15.70cheapest to priciest tracked listing — scored on the share inside $15–$100