55
heat gun
Worth a lookShows searches that convert (8.5% search→purchase), but soft demand (-27.2% this quarter) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great£9.13–£36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.81avg listing price — sweet spot $15–$100
Market size
Great£874K£874K/yr · 654K searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,642.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch