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heat gun for crafts
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Price range
Good£8.72–£26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Good1,489.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay£110K£110K/yr · 109K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch