45
headboard stoppers
Skip itPrices mostly outside the sweet spot ($3.57–$9.12) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,077.65avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 40K searches
Price range
Bad£3.57–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100