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headboard fixings
Skip itPrices mostly outside the sweet spot ($1.60–$13.41) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great429.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad£72K£72K/yr · 78K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Price range
Bad£1.60–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100