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head torch
Worth a lookShows a $2.3M/yr market, but soft demand (-32.9% this quarter) keeps it on the watch list.
Market size
Incredible£2.3M£2.3M/yr · 2.5M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good£3.78–£26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Review moat
Bad6,366.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.9%90-day search growth — must beat 0% to launch