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hazard tape
Worth a lookShows searches that convert (19.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good580.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay£140K£140K/yr · 93K searches
Price range
Okay£3.18–£19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.72avg listing price — sweet spot $15–$100