62
hasp & staple
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great235.47avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.28–£32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Bad£91K£91K/yr · 148K searches
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Signals No Dominant Brand